A Spotlight on Non-Profits who make a difference.

Stand by for a series of UCY Radio productions that highlight and showcase local Non Profit Organizations of Southern and Northern California. 

·     Black Consumers Support Brands that Give Back – Spending 1.2 Trillion/yr.

·     Non-profit organizations bring tremendous value to underserved communities. 

·     African Americans are the second largest purchasing group. – Forbes Magazine, (9/17/2021).

·     Black consumers support brands, products goods and services that give back to their community.  According to Nielsen, “38 percent of African Americans between the ages of 18 and 34, and 41 percent of those aged 35 or older, expect their favorite brands to support social causes”.